Hagrid vs Asana for content agencies.
Serious project management for many teams. Great for cross-team work; built for projects in general, not posts.
What Asana is great for.
- Cross-team projects with owners, dependencies and timelines
- Rules, forms and templates for repeatable work
- Bigger organisations that need portfolios and reporting
Where agencies outgrow it.
- Each reel becomes a project template you set up and keep current
- Clients join as guests with an Asana login to approve
- Instagram publishing, shoots and client reports live somewhere else
Side by side, row by row.
| Feature | Hagrid | Asana |
|---|---|---|
| Script → shoot → edit → approval, deadlines worked back from the post date | Built in: a pipeline per format, every step dated back from go-live | You build it: templates, dependencies and rules |
| Client approvals on WhatsApp, no login | One private link per client, sent on WhatsApp; their yes is kept on record | Approval tasks for guests with an Asana login |
| Shoot days and a footage bank | Shoot days, shot lists, call sheets and a footage bank | Via add-ons/manual |
| Team capacity | Hours booked against hours free, per person | Workload view on higher plans |
| Instagram publishing and insights | Scheduled posts published for you, and what’s working on each account | Via add-ons/manual |
| Monthly client reports | Written from the month’s posts and numbers, ready on the 1st | Dashboards of task data; client reports are manual |
| Priced in rupees, with a GST invoice | Rupees plus 18% GST; a GST invoice with your GSTIN every time | See their pricing page |
What Asana can do depends on its plan, add-ons and how you set it up. “Via add-ons/manual” means it’s possible, with set-up or by hand. Checked October 2026. Tell us if something’s changed and we’ll fix it.
Switch over in an afternoon.
- 1Bring the plan
Export your project to CSV from Asana and import it into Hagrid, or start from your next month’s plan in a sheet.
- 2Or keep your sheet
Planning in Google Sheets? Connect the sheet and Hagrid keeps the plan in step with it. It reads; it never edits.
- 3Send the first link
Invite the team, then send a client their approval link on WhatsApp. No login for them.
Questions, answered.
Is Hagrid a replacement for Asana?
For a content agency’s client work, yes: posts, shoots, approvals, publishing and reports. If the rest of your company runs on Asana, keep it for that.
How do I bring my Asana project across?
Export it to CSV and import it into Hagrid. It reads Excel, CSV and Word files and matches the columns for you.
Does Hagrid show workload?
Yes. Each person’s hours booked against hours free, so you see who’s overloaded before the week starts.
Do my clients need an account?
No. Each client gets a private link on WhatsApp and sees only their own posts.
More comparisons
Try it on a real month.
Bring one client’s calendar, invite the team and send your first approval link today. 14 days free, no card.
