Hagrid vs Trello for content agencies.
Simple boards of cards. Great for tracking tasks; agencies end up rebuilding the content pipeline by hand.
What Trello is great for.
- A visual board anyone understands in a minute
- Small teams tracking tasks through a few columns
- Power-Ups and Butler rules when you want more
Where agencies outgrow it.
- Every format needs its own columns, and someone keeps them tidy
- Due dates are typed in by hand, so they drift when the post date moves
- Clients need a Trello account to comment, so approvals move to WhatsApp anyway
Side by side, row by row.
| Feature | Hagrid | Trello |
|---|---|---|
| Script → shoot → edit → approval, deadlines worked back from the post date | Built in: a pipeline per format, every step dated back from go-live | You build it: lists, due dates and Butler rules |
| Client approvals on WhatsApp, no login | One private link per client, sent on WhatsApp; their yes is kept on record | Guests join the board with a Trello account |
| Shoot days and a footage bank | Shoot days, shot lists, call sheets and a footage bank | Via add-ons/manual |
| Team capacity | Hours booked against hours free, per person | Via add-ons/manual |
| Instagram publishing and insights | Scheduled posts published for you, and what’s working on each account | Via add-ons/manual |
| Monthly client reports | Written from the month’s posts and numbers, ready on the 1st | Via add-ons/manual |
| Priced in rupees, with a GST invoice | Rupees plus 18% GST; a GST invoice with your GSTIN every time | See their pricing page |
What Trello can do depends on its plan, add-ons and how you set it up. “Via add-ons/manual” means it’s possible, with set-up or by hand. Checked October 2026. Tell us if something’s changed and we’ll fix it.
Switch over in an afternoon.
- 1Bring the plan
Export your board to CSV where your Trello plan allows it, or paste the cards into a spreadsheet, and import it into Hagrid.
- 2Or keep your sheet
Planning in Google Sheets? Connect the sheet and Hagrid keeps the plan in step with it. It reads; it never edits.
- 3Send the first link
Invite the team, then send a client their approval link on WhatsApp. No login for them.
Questions, answered.
Can I keep using Trello for other work?
Yes. Plenty of teams keep a board for internal tasks. Hagrid is for the content itself: posts, shoots, approvals and publishing.
How do I bring my Trello cards across?
Get them into a spreadsheet (a CSV export, or copy and paste) and import it. Hagrid reads Excel, CSV and Word files and matches the columns for you.
Does Hagrid have a board like Trello?
Yes. Posts are cards on a board, from idea to posted. The difference is that each card already knows its steps and deadlines.
Do my clients need an account?
No. Each client gets a private link on WhatsApp and sees only their own posts.
More comparisons
Try it on a real month.
Bring one client’s calendar, invite the team and send your first approval link today. 14 days free, no card.
