Jimis@jimis.bkc · Burgers · Mumbai
7in the works2with Rohan12/13live
Built for Instagram-first content agencies
Run your entire contentoperation in one place
Greenlit helps content agencies plan, produce, review, approve, publish and measure content for every client — without juggling WhatsApp, Sheets, Drive and five different tools.
14 days free · no card needed · prices in ₹ with GST invoices
The operating system for content agencies:PlanningProductionApprovalsPublishingCapacityCreative intelligence
BoardAll clientsNovemberRKAM New post
Script2
Brew LabOat Milk Myths
Script due Mon
Sundae SocietyThree Scoops, One Story
Script due Tue
Shoot2
0:18Cluck & CoNashville Hot Challenge
Shoot Thu 13
0:18JimisChef’s Thali Reveal
Shoot Sat 15
Edit2
0:18Flying CrustPizza Pull, Slow-Mo
Edit due Fri1 day behind
0:18Brew LabLatte Art in 10 Seconds
Edit due Mon
Client approval2
0:18JimisButter Chicken Drop
Sent 2h ago
Cluck & CoThe Wings Menu
Sent today
Scheduled2
0:18Sundae SocietyMonsoon Sundae
Fri · 7:00 PM
JimisBehind the Tandoor
Sat · 1:00 PM
Live2
0:18Brew LabCold Brew, Poured
12.4k views
Flying CrustCrust Taste Test
8.1k reached
- Plan a month in one sentence
- Launches: tease, reveal, sustain
- Reveal checks before the client sees it
- Approvals on WhatsApp
- Footage banked for later posts
- Creator briefs and go-live dates
- Order links that count people, not bots
- Wrap-up reports your client can open
- Google Sheets kept in sync
- Publish to Instagram on time
- GST invoices in rupees
Every client, their own room
Your clients’ work, front and centre — not rows in a spreadsheet.
Each client gets a room in their own colours: their feed as it will look, what’s waiting on them, and whether they’re on track. Open Jimis and the whole app turns orange.
Brew Lab@brewlab.coffee · Specialty café · Mumbai
5in the works1with Neil2/2live
Cluck & Co@cluckandco · Wings · Bengaluru
6in the works3with Ira1/1live
Sundae Society@sundaesociety · Desserts · Mumbai
4in the works0waiting2/3live
The real problem
Your agency shouldn’t run on WhatsApp.
Nobody wakes up wanting “a better content management platform”. They wake up to these — every day, for every client.
“We’re managing 15 brands, 80 pieces of content, 6 editors, 4 shoots and 20 WhatsApp conversations — and something is always falling through the cracks.”
- RiyaHas Jimis approved the reel yet?9:02
- AnshWhich version is final — v3 or v3_FINAL?9:05
- KaranDid we send them the revised edit?9:11
- MeeraWho’s shooting tomorrow?9:14
- DevWas the Brew Lab post published??9:20
- RiyaWhere did the client give that feedback?9:26
- AnshWhy is the Diwali campaign behind?9:31
+ 19 more chats like this — one per client
Before
Six tools, no single truth.
WhatsAppGoogle DriveSheetsNotionInstagramEmail“Where is that file?”
After · Greenlit
One connected workflow, for every client.
- 01PlanCalendars, campaigns and scripts per client
- 02ProduceShoot days, edits, versions
- 03ReviewInternal sign-off, notes on each version
- 04ApproveOne WhatsApp link for the client
- 05PublishStraight to Instagram on schedule
- 06MeasureWhat worked, fed into the next plan
Right now, one reel lives in a group chat, a Drive folder and a spreadsheet.
Approvals get buried. Nobody knows which cut the client said yes to. The calendar is wrong by Tuesday.
In Greenlit, it’s one post — and it knows exactly where it stands.
Every version, comment, approval and date in one place. Your team and your client look at the same thing.
0:18 Jimis · Reel · v3Butter Chicken Drop Greenlit · on track
How it works
Plan. Produce. Approve. Publish. Measure. One connected workflow.
0101Plan
Plan a month in one sentence.
Type what the client needs. Greenlit drafts the titles and hooks, books shoot days and works every deadline back from the posting date. You check it, then apply.
- Or keep planning in Google Sheets — it stays in sync
- Deadlines per stage, worked back from the post date
0201Shoot
Shoot days that don’t fall apart.
One call sheet per shoot with crew, location and a shot list built from every reel on the day. Greenlit warns you the evening before if concepts aren’t final.
- Bank shots for later posts, so one shoot goes further
- Wrap the day and every piece moves to edit
0301Review
Feedback pinned to the second.
Upload the cut and comment on the exact frame, or the exact slide of a carousel. Versions sit side by side, so nobody argues about what changed.
- Timecoded comments, resolved as you fix them
- Every version kept, nothing lost in a thread
0402Approve
Clients approve from WhatsApp.
Send one link on WhatsApp. Your client watches the cut on their phone and approves or asks for changes — no login, no app, no email chains.
- Or the whole campaign plan in one tap
- Greenlit learns how fast each client approves
0503Publish
Live on time. Then learn what worked.
Approved posts publish to Instagram at their slot. Posts are matched back to the plan and their numbers show what to make more of next month.
- Reels, carousels and stories
- Reach, saves and shares by format, angle and time
PlanShootReviewApprovePublish
Plan 12 reels for Jimis in November, 3 a week
November · Jimis12 reels · 4 shoot days · 0 clashes
SMTWTFS
1 Shoot
2Reel
3
4Reel
5
6Reel
7
8 Shoot
9Reel
10
11Reel
12
13Reel
14
15 Shoot
16Reel
17
18Reel
19
20Reel
21
22 Shoot
23Reel
24
25Reel
26
27Reel
28
29
30
Every date checked against your team’s loadEditApply plan
Call sheetJimis · Thu 13 Nov
Call 9:00 AM Jimis BKC kitchen
RKAMRiya · Karan (DOP) · Ansh · Meera
2 of 7 concepts aren’t final — tomorrow’s crew will wait on them. Nudge Riya tonight?
v1v2v3
3 comments on v3
FFrame & Fork Studioonline
Hi Aditi! This week’s 3 posts are ready for you
greenlit.lol/r/k8Qm2…
Frame & Fork Studio3 posts for Jimis
0:18Butter Chicken DropReel · posts Sat 7:00 PM
ChangesApprove
Approved — the team is notified
Greenlit
Jjimis.bkc148 posts · 24.1k followers
Published 7:00 PM · matched to “Butter Chicken Drop”
What’s working · JimisOpen on the food. Post after 7.
Reels that open on the dish2.3× reach
Posted 7–9 PM1.6× reach
Carousels0.8× reach
From 36 posts in the last 90 days. Feeds next month’s plan.
The control tower
Monday, 9am. What needs my attention?
The first screen you open answers it: every client’s health and the reason behind it, what’s slipping, and who still has hours this week — before it turns into a client problem.
47Due this week
8Awaiting approval
4Overdue
3Shoots this week
11Edits in progress
3Clients at risk
Accounts at risk
What could turn into a client problem this week — and why
Capacity · edits
Hours booked vs available this week
- Karan32 / 40h
- Ansh37 / 40h
- Meera42 / 40h
Capacity conflict. A new request for 12 reels would create a 19-hour overrun — caught while planning, not on deadline day.
Account health for every clientOne verdict per client and per campaign, with the reasons: approvals stalling, a shoot that isn’t ready, a launch window closing.
Capacity in hours, not task countsEach person’s week against the hours a reel, carousel or shoot really takes — tuned to your team.
Conflicts caught at planning timePlan a month of content and Greenlit tells you whether the team can actually deliver it, and who would be overloaded.
Why Greenlit
Made for how an agency ships posts — not adapted from a to-do list.
Generic project tools are good at tasks. Agency work is posts, for clients, on dates — with scripts, shoots, approvals and Instagram in between. Here’s what changes.
The usual stack
TrelloAsanaNotionSheetsWhatsAppDrive
Greenlit
One place, built around posts, clients and dates.
- Stages
Columns you invent, then keep fixing as work changes.
A pipeline per format: a reel goes script → shoot → edit → review; a carousel skips the shoot.
- Client approval
Screenshots on WhatsApp, “final_v3” in Drive, a guest login nobody uses.
A private link on WhatsApp. The client approves the exact version or asks for changes — no account needed.
- Scripts & shoots
A doc linked to a card, and a call sheet somewhere else.
Scripts are signed off first, land on their shoot day, and the crew ticks each one off — straight to edit.
- Client prep
Someone has to remember to tell the client what to arrange.
When a script is approved the client hears about it — with the dish off their menu and what to have ready.
- Deadlines
Every due date typed in by hand, wrong the moment the post date moves.
Worked back from the post date, and flagged at risk days before anything slips.
- Instagram
Posted by hand; numbers copied into slides.
Grid preview, scheduled publishing and insights from the client’s own account.
- Reports
An evening every month building decks per client.
A client report written and sent on the 1st — wins first — and a team report only admins see.
- Account health
You find out a client is unhappy when they message you.
Every client gets a verdict with the reason — approvals stalling, a shoot not ready, a launch window closing.
- Capacity
Guessing who has time, from memory.
Hours booked vs available per person, and a warning when a new plan would overrun the team.
- Who does what
Anyone can drag anything anywhere.
People move the posts they’re on. Reviewers review; they don’t upload.
Keep planning in your Google Sheet if you like — Greenlit reads it and keeps up. Nothing to migrate on day one.
Launches
A menu launch, run end to end — not in five spreadsheets.
Tease without giving it away. Reveal with creators on time. Keep every item alive, see what sold, and hand the client a report — then plan the next one with what you learned. Scroll through one.
TeaseRevealSustainConvertWrap-up
Build curiosity. Give nothing away.
Every post before the reveal gets a reveal check at internal review — and Greenlit spots item names, prices and hashtags in captions before your client’s audience does.
- The client approves the whole plan in one tap
- The launch shoot banks footage for later posts
October menu pushJimis · 450 orders in the first fortnight
Reveal in 14 daysTease
Launch
Sustain
Convert
Sep 22Reveal · Oct 6Nov 5
Reveal check · “Guess the stack”
The caption names Double Smash
Never shown whole — texture and sound only
No name on screen or in hashtags
No price, menu board or packaging
Caption rewritten: “Something’s stacking up…”
From the client link
Rohan approved the plan
Launch shoot · bank shots
14 shots for 9 later posts
01Tease
Build curiosity. Give nothing away.
Every post before the reveal gets a reveal check at internal review — and Greenlit spots item names, prices and hashtags in captions before your client’s audience does.
October menu pushJimis · 450 orders in the first fortnight
Reveal in 2 daysTease
Launch
Sustain
Convert
Sep 22Reveal · Oct 6Nov 5
Reveal check · “Guess the stack”
The caption names Double Smash
Never shown whole — texture and sound only
No name on screen or in hashtags
No price, menu board or packaging
Caption rewritten: “Something’s stacking up…”
From the client link
Rohan approved the plan
Launch shoot · bank shots
14 shots for 9 later posts
02Reveal
Reveal day, with creators on time.
Your creators got their WhatsApp brief with the dates, the items and their own order link. Greenlit tracks who’s live, who’s late — and counts real people clicking, not link-preview bots.
October menu pushJimis · 450 orders in the first fortnight
Day 2 · RevealTease
Launch
Sustain
Convert
Sep 22Reveal · Oct 6Nov 5
Creators
A@aisha.eatsAisha KhanPosted · 84k views
R@bandra.bitesRohan MehtaPosted · 152k views
K@burgerbro.inKabir AnandPosted · 19k views
Double Smash on Zomato
greenlit.lol/go/k3x9qd2412people clicked · story sticker03Wrap-up
A report the client can open. Lessons for the next one.
The day it ends, the wrap-up is written: the goal, what sold, the best posts, what worked. Share it as a link — and the next launch is planned with its lessons already applied.
October menu pushJimis · 450 orders in the first fortnight
WrappedTease
Launch
Sustain
Convert
Sep 22Reveal · Oct 6Nov 5
Campaign wrap-up
Hit its goal — 109% of target.
- Reaction posts reached 2.4× the average
- Double Smash brought 78% of orders
- Story stickers drove 76% of link clicks
Shared with Jimis
greenlit.lol/wrap/…
Opened just now
Next launch, planned with these lessons
Sustain leads with reactions · on-time creators shortlisted
Plan the next launchFor agencies of every size
Easy for a two-person studio. Solid for an agency of several teams.
Small studio2–5 people · a handful of brands
Everyone does a bit of everything.
- Set up in ten minutes — bring your calendar from Google Sheets or Excel.
- One person can hold several jobs: script, shoot and edit.
- Approvals go out on WhatsApp. Clients don’t learn anything new.
- Account health tells you which client is about to slip — before you’ve hired a producer.
Growing agency6–20 people · 10–30 brands
When it no longer fits in the founder’s head.
- Jobs and default assignees — new posts land with the right people.
- Capacity in hours per person, per week — before the edit queue backs up.
- Focus on one client at a time across the board, calendar and grid.
- Internal sign-off on scripts and cuts before anything reaches a client.
Large agency20+ people · several teams
When the process has to hold without you in the room.
- Board rules by role: people only move the work they’re on.
- Separate workspaces for teams or entities, one login to switch between them.
- Client reports sent on the 1st, and team performance only admins see.
- Full launches — creators, order links and a wrap-up report per campaign.
Same product at every size — you only change plan as the team grows. Bigger than our largest plan? Talk to us
The intelligence layer
It reads the whole board every morning — before your first chai.
AI isn’t why agencies switch — running the operation is. It’s why Greenlit gets sharper the longer you use it: rules work out the facts (what’s late, which client is slow to approve, which shoot isn’t ready, who’s out of hours), then the AI writes them up the way a good producer would, with the fix one click away.
Facts · computed by rules
Today’s brief · 8:00 AM Written by AI
Good morning, Riya. Four things need you before lunch.
- 01Pizza Pull could miss Friday — the edit hasn’t started. Karan has room tomorrow.Move to Karan
- 02Cluck & Co has 3 approvals waiting, slower than their usual two days.Nudge on WhatsApp
- 03Tomorrow’s Jimis shoot has 4 concepts still in draft.Open call sheet
- 04Ansh has 9 edits this week. Two can slip to Monday without missing a date.Review plan
Your AI, your callBuilt-in Claude, or your own Anthropic, Groq or OpenRouter key — any of 450+ models.
It proposes, you decideNothing is sent, moved or published until someone accepts it.
Never trained on your workYour briefs, scripts and footage aren’t used to train AI models.
Everything else
And the hundred small things a producer keeps in their head.
Greenlit keeps track of them so your best people can get back to making content.
- 1ScriptMon 10
- 2ShootWed 12
- 3EditFri 14
- 4ClientMon 17
- 5LiveWed 19 · 7 PM
Deadlines worked back from the post date
Pick when it goes live. Greenlit sets when the script, shoot, edit and client review have to happen — and moves them all if the date moves.
On trackAt risk · edit starts lateLate · client silent 3 days
See risk days early
Every piece knows if it’s on track, at risk or late — and why.
Plan the grid, not just the calendar
See the profile before it posts. Drag to reorder.
Karan · Shoots5/6
Ansh · Edits9/6
Meera · Scripts3/6
Know who’s overloaded
Load per person, per week — before the edit queue backs up.
52 posts syncedevery 30 minutes
Your Google Sheet, kept in sync
Keep planning in the sheet if you like. New rows, moved dates and Campaign or Phase columns flow in — Greenlit only ever reads it.
Creators, remembered
A roster with who went live on the agreed day and what their posts did — so the next launch starts with who delivered.
greenlit.lol/go/k3x9qd2
412 people · 38 bots
Order links that count people
A short link per item, per placement, per creator. Link previews and bots are filtered out, and orders from every channel sit alongside.
Claude OpusGPTGeminiLlamaDeepSeekQwenGrokMistral
Any AI model you like
Built-in Claude, or your own Anthropic, Groq or OpenRouter key — pick from 450+ models, with prices and which ones answer in structured JSON.
Prices in rupees GST invoices with your GSTIN UPI Autopay and cards WhatsApp-first approvals
Made for agencies in India
Built around how you already work with clients.
Every workspace isolated Private files, short-lived links Tokens and AI keys encrypted
Clients see only their posts
Nothing internal leaks into a client link — not your notes, your team or other brands.
Pricing
Priced for Indian agencies. In rupees.
Start free for 14 days on Studio. No card needed.
Starter
For a freelancer or a two-person studio finding its feet.
₹2,999 / month
billed monthly · + 18% GST
Start 14-day free trial- 3 team seats
- 5 clients
- 5 Instagram accounts
- 300 AI runs a month (unlimited with your own key)
- 100 GB for footage and cuts
Most agencies
Studio
For the 5-person agency running 50–80 pieces a month.
₹6,999 / month
billed monthly · + 18% GST
Start 14-day free trial- 8 team seats
- 15 clients
- 15 Instagram accounts
- 1,500 AI runs a month (unlimited with your own key)
- 500 GB for footage and cuts
Agency
For bigger teams with a long client list.
₹14,999 / month
billed monthly · + 18% GST
Start 14-day free trial- 20 team seats
- 40 clients
- 40 Instagram accounts
- 5,000 AI runs a month (unlimited with your own key)
- 2,000 GB for footage and cuts
Every plan includes
Board, calendar, grid and shoots
WhatsApp approval links for clients
Timecoded video review
Morning brief and AI planner
Instagram insights and publishing
Who is Greenlit for?+
Instagram-first content agencies and studios in India — from a two-person studio with a handful of brands to agencies with several teams — making content for food, fashion, beauty and lifestyle brands.
How is it different from Trello, Asana or Notion?+
Those are built for tasks; an agency ships posts, for clients, on dates. Greenlit already knows a reel needs a script, a shoot, an edit and two approvals — and works the deadlines back from the post date. Clients approve on a WhatsApp link, scripts land on their shoot day, Instagram publishing and insights are built in, and the monthly client report writes itself. Nothing to set up from scratch.
And from Planable, Loomly or Sprout?+
Those start at the post: calendar, approval, publish, analytics. Greenlit runs the agency around it — campaigns, scripts, shoot days, edits, who has hours left, and which client is about to slip and why. Approvals and publishing are part of it, not the whole of it.
What is the control tower?+
The first screen you open. It shows every client’s health with the reason (“4 reels waiting for approval — the shoot is tomorrow”), what’s overdue, and each person’s hours booked against the hours they have. Plan new work and it tells you if the team can deliver it.
Do my clients need an account?+
No. Each client gets a private link you send on WhatsApp. They see only their own posts — never your internal notes, your team or other clients.
What happens when the trial ends?+
Your 14-day trial needs no card. When it ends the workspace becomes read-only until you pick a plan — nothing is deleted, and client approval links keep working.
How does billing work?+
Monthly or yearly through Razorpay — card, UPI Autopay or e-mandate. Prices are in rupees plus 18% GST, and you get a GST invoice for every payment. Cancel any time; you keep access until the end of the period.
Can it run a whole menu launch?+
Yes. Plan it in one sentence — Greenlit lays out the tease, the reveal and the weeks after, with shoots and deadlines. It checks tease posts don’t give the items away, tracks creators and order links, warns when an item goes quiet, and writes the wrap-up report when it ends.
We plan in Google Sheets. Do we have to stop?+
No. Connect the sheet and Greenlit keeps up with it — new rows, moved dates, even Campaign, Phase and Angle columns. It only reads the sheet; it never edits it. You can also import a one-off CSV or Excel file.
How do you know which posts drove orders?+
Each item gets short order links — for the story sticker, the bio, each creator. Greenlit counts the people who click (not link previews or bots), and you add orders from Zomato, Swiggy, the website or the till, per item. The report puts them side by side.
Can Greenlit post to Instagram for us?+
Yes — once a client’s Instagram professional account is connected, approved posts, reels, carousels and stories can publish automatically at their scheduled time, or with one click.
Which AI does it use?+
Greenlit’s built-in AI is Claude. You can also connect your own Anthropic, Groq or OpenRouter key in Settings and pick from 450+ models. The AI only drafts and suggests — nothing changes until someone on your team accepts it.
Is our data safe?+
Every workspace is isolated. Files live in private cloud storage and are served through short-lived links; Instagram tokens and AI keys are encrypted. We don’t use your content to train AI models.
Get next month greenlit.
Set up in ten minutes: import your calendar, invite the team and send your first approval link today.
14 days free · no card needed · cancel any time