Hagrid vs Google Sheets for content agencies.
The plan most agencies start with. Great for a list; it can’t tell you what’s late or chase anyone for you.
What Google Sheets is great for.
- Free, fast and already familiar to everyone
- Any column you want, the moment you want it
- Sharing a plan with a client by link
Where agencies outgrow it.
- Status is whatever someone last typed, so it’s often out of date
- Deadlines don’t move when the post date does
- Approvals, files and feedback scatter across chats and Drive folders
Side by side, row by row.
| Feature | Hagrid | Google Sheets |
|---|---|---|
| Script → shoot → edit → approval, deadlines worked back from the post date | Built in: a pipeline per format, every step dated back from go-live | Columns and formulas you keep up by hand |
| Client approvals on WhatsApp, no login | One private link per client, sent on WhatsApp; their yes is kept on record | Share a link; the yes comes back in a chat |
| Shoot days and a footage bank | Shoot days, shot lists, call sheets and a footage bank | Manual, with Drive for footage |
| Team capacity | Hours booked against hours free, per person | Via add-ons/manual |
| Instagram publishing and insights | Scheduled posts published for you, and what’s working on each account | Via add-ons/manual |
| Monthly client reports | Written from the month’s posts and numbers, ready on the 1st | Manual, or a report you build yourself |
| Priced in rupees, with a GST invoice | Rupees plus 18% GST; a GST invoice with your GSTIN every time | Free, or Google Workspace billed in rupees |
What Google Sheets can do depends on its plan, add-ons and how you set it up. “Via add-ons/manual” means it’s possible, with set-up or by hand. Checked October 2026. Tell us if something’s changed and we’ll fix it.
Switch over in an afternoon.
- 1Bring the plan
You don’t have to stop. Connect the sheet and Hagrid keeps up with it, or import it once and move over.
- 2Or keep your sheet
Planning in Google Sheets? Connect the sheet and Hagrid keeps the plan in step with it. It reads; it never edits.
- 3Send the first link
Invite the team, then send a client their approval link on WhatsApp. No login for them.
Questions, answered.
Do we have to stop using our sheet?
No. Connect it and Hagrid keeps the plan in step with it. It reads; it never edits your sheet.
What kind of sheet works?
A sheet shared as ‘anyone with the link can view’. Hagrid finds the header row and matches columns like date, client, format and caption.
Can I import an Excel file instead?
Yes. Import Excel, CSV or Word once, and the posts land on the board with their steps and deadlines.
Do my clients need an account?
No. Each client gets a private link on WhatsApp and sees only their own posts.
More comparisons
Try it on a real month.
Bring one client’s calendar, invite the team and send your first approval link today. 14 days free, no card.
