Hagrid vs Planable for content agencies.
A social media calendar with approvals and publishing. Great at the post; the work before the post lives elsewhere.
What Planable is great for.
- Seeing posts as they’ll look in the feed
- Comments and approvals on the post itself
- Scheduling and publishing across several networks
Where agencies outgrow it.
- Scripts, shoot days, call sheets and edits are tracked in another tool
- Nothing tells you a post will slip because the shoot hasn’t happened
- Team hours, client margins and monthly reports sit outside it
Side by side, row by row.
| Feature | Hagrid | Planable |
|---|---|---|
| Script → shoot → edit → approval, deadlines worked back from the post date | Built in: a pipeline per format, every step dated back from go-live | Approval stages for the post; the production before it is manual |
| Client approvals on WhatsApp, no login | One private link per client, sent on WhatsApp; their yes is kept on record | Built-in approvals inside Planable |
| Shoot days and a footage bank | Shoot days, shot lists, call sheets and a footage bank | Via add-ons/manual |
| Team capacity | Hours booked against hours free, per person | Via add-ons/manual |
| Instagram publishing and insights | Scheduled posts published for you, and what’s working on each account | Scheduling and publishing, yes |
| Monthly client reports | Written from the month’s posts and numbers, ready on the 1st | Via add-ons/manual |
| Priced in rupees, with a GST invoice | Rupees plus 18% GST; a GST invoice with your GSTIN every time | See their pricing page |
What Planable can do depends on its plan, add-ons and how you set it up. “Via add-ons/manual” means it’s possible, with set-up or by hand. Checked October 2026. Tell us if something’s changed and we’ll fix it.
Switch over in an afternoon.
- 1Bring the plan
Copy your calendar into a spreadsheet or CSV and import it into Hagrid, then connect each client’s Instagram to publish from Hagrid.
- 2Or keep your sheet
Planning in Google Sheets? Connect the sheet and Hagrid keeps the plan in step with it. It reads; it never edits.
- 3Send the first link
Invite the team, then send a client their approval link on WhatsApp. No login for them.
Questions, answered.
What does Hagrid do that a social calendar doesn’t?
It runs the work before the post: scripts, shoots, edits, deadlines worked back from the go-live date, and who on the team has room.
Does Hagrid publish to Instagram?
Yes. Scheduled posts are published to Instagram for you, and Insights shows what’s working on each account.
Which networks does Hagrid publish to?
Instagram. Hagrid is built for Instagram-first agencies; if you publish to many networks, a multi-network tool may suit you better.
Do my clients need an account?
No. Each client gets a private link on WhatsApp and sees only their own posts.
More comparisons
Try it on a real month.
Bring one client’s calendar, invite the team and send your first approval link today. 14 days free, no card.
