Hagrid vs Notion for content agencies.
Docs and databases you shape yourself. Great as a wiki; a content calendar in it is one you build and maintain.
What Notion is great for.
- Wikis, briefs and process docs in one place
- Flexible databases with views, relations and formulas
- Teams who like to design their own system
Where agencies outgrow it.
- The calendar works as long as the person who built it keeps it working
- Deadlines worked back from a post date mean formulas you maintain
- Client approvals need a guest account or a public page, and the yes lands in a chat
Side by side, row by row.
| Feature | Hagrid | Notion |
|---|---|---|
| Script → shoot → edit → approval, deadlines worked back from the post date | Built in: a pipeline per format, every step dated back from go-live | You build it: databases, relations and formulas |
| Client approvals on WhatsApp, no login | One private link per client, sent on WhatsApp; their yes is kept on record | Share a page publicly, or invite guests with a Notion account |
| Shoot days and a footage bank | Shoot days, shot lists, call sheets and a footage bank | Via add-ons/manual |
| Team capacity | Hours booked against hours free, per person | Via add-ons/manual |
| Instagram publishing and insights | Scheduled posts published for you, and what’s working on each account | Via add-ons/manual |
| Monthly client reports | Written from the month’s posts and numbers, ready on the 1st | Via add-ons/manual |
| Priced in rupees, with a GST invoice | Rupees plus 18% GST; a GST invoice with your GSTIN every time | See their pricing page |
What Notion can do depends on its plan, add-ons and how you set it up. “Via add-ons/manual” means it’s possible, with set-up or by hand. Checked October 2026. Tell us if something’s changed and we’ll fix it.
Switch over in an afternoon.
- 1Bring the plan
Export your content database to CSV from Notion and import it into Hagrid. Keep your wiki in Notion if you like it there.
- 2Or keep your sheet
Planning in Google Sheets? Connect the sheet and Hagrid keeps the plan in step with it. It reads; it never edits.
- 3Send the first link
Invite the team, then send a client their approval link on WhatsApp. No login for them.
Questions, answered.
Should we move our wiki out of Notion?
No need. Notion is a good home for docs. Hagrid runs the content: posts, shoots, approvals, publishing and reports.
How do I bring my Notion content calendar across?
Export the database to CSV and import it into Hagrid. It reads Excel, CSV and Word files and matches the columns for you.
Does Hagrid have AI like Notion AI?
Hagrid’s AI writes the morning brief, drafts concepts and captions, and plans a month from one sentence. You can use the built-in AI or connect your own key.
Do my clients need an account?
No. Each client gets a private link on WhatsApp and sees only their own posts.
More comparisons
Try it on a real month.
Bring one client’s calendar, invite the team and send your first approval link today. 14 days free, no card.
